The latest Google update called “Penguin” has triggered many penalties against many websites that had issues either from bought on non-bought links, keyword stuffing etc.
Some users also said in the official topic from the Google Blog that their websites were innocent but they still got a penalty and their ranking dropped.
First thing to do is to admit and correct the SEO mistakes.
What is important. Grey hat SEO is gone. You should not try to add any links toward your website.
You should only receive natural links.
You can submit a Google reconsideration here. Before you submit the reconsideration, be sure that you solve all these factors.
1. Your website doesn’t have indexed pages with no or very poor content.
2. You have removed all the bought links.
3. If you have added links toward the website with the penalty from other websites of yours, remove all the links. If your website has not receiving other links except these links, it will most likely trigger a Google penalty.
4. Remove any keyword stuffing and anything that looks unnatural. All the content and websites that you create should be for the user, not search engines.
After you have fixed these issues, you can submit a reconsideration to Google.
How your message should sound?
1. First of all, be precise.
2. Admit all your mistakes and issues that your website had. Explain in detail as better as you can.
3. Explain what you did to correct these issues.
You can submit reconsiderations at around three months distance, investigating all the time what could be wrong with your website.
The penalty can even be removed on a random Google algorithm update.
How long it will take to get a penalty removed? Nobody knows, it can take a week, a year or two.
Last things. You might get a penalty if..:
You have a few links toward your website and those links are unnatural.
Titles that are too long (spammy).
You don’t use paragraphs so the text is a “wall of text”.
The exact number of characters or words for each blog post might look spammy.